Ben Rule


What gets me out of bed in the morning

I look for my day to be interesting, challenging and fun. Working with entrepreneurs and start-ups at Ignition Financial provides this in abundance and means I spend my day with intelligent and driven people. Being in a position to offer them expertise as their businesses succeed is incredibly satisfying. It keeps me loving what I do.

Entrepreneurs I admire

Duncan Sambrook, founder of Sambrook Brewery in South West London. He trained as an accountant and worked in professional services but at the age of 30 decided to launch a brewery at the start of the craft ale movement. The timing of this decision coincided with the 2008 financial crash but the business overcame this and other challenges to become a thriving brewery. Whilst he wasn’t a brewer, Duncan saw an opportunity. He had faith in his ability and the courage to leap into starting his own venture. The ‘leap’ that entrepreneurs take is inspirational.

Voluntary roles

British Heart Foundation fundraising events including the London to Brighton bike ride and Brighton half marathon.

The fine print

  • Education and training: University of Exeter (BA) and PwC London (ACA).
  • Prior roles: Head of Financial Planning and Analysis at BUPA Global. Overseeing the transformation of a £1bn revenue business from a centralised platform to a multi-regional operating model. Previously worked in Abu Dhabi as the Financial Controller for the launch of Sky News Arabia as well as at Sky’s B2B and Supply Chain business units.
  • Deal Experience: Sky’s acquisition of its outsourced installation business (700 installation engineers, support equipment and back office staff in-house).
  • Interests: Family, Squash, Rugby (touchline rather than on the field), Cricket.