Fiona Cross

Director of Tax Advisory

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I’m Fiona Cross, Director of Tax Advisory at Finerva. I have advised on tax matters for 30 years across a wide range of industry sectors.

I’m Fiona Cross, Director of Tax Advisory at Finerva and have advised on tax matters for 30 years across a wide range of industry sectors from start-ups to large multi-national groups. During my career, I have worked for medium sized firms, largely based in London.

As a Chartered Tax Adviser and Fellow Chartered Accountant, my experience includes advising on corporate reorganisation, acquisitions and disposals, companies seeking investor funding (including Seed Enterprise Investment Schemes (SEIS) and Enterprise Investment Schemes (EIS)), employee share schemes (including Enterprise Management Incentives (EMI), Employee Ownership Trusts (EOTs), and Research & Development (R&D) Tax Relief.

I also specialise in international tax issues for both foreign companies coming into the UK and for UK companies expanding overseas, including permanent establishments, withholding taxes, transfer pricing and double taxes.

I am a member of the Corporate Tax Sub-Committee of the Chartered Institute of Tax’s Technical Committee and have always enjoyed the challenge of the ever-changing technical aspects of tax, together with working with people, sharing their passion for their business.

Outside of work you’ll find me supporting my sons’ University sport or socialising with my daughter, often catching a show, or trying out new restaurants in London. Living in Cambridge, I am fortunate to be able to volunteer as a steward at the ADC Theatre, Britain’s oldest University playhouse, in return for which I get to see a wide variety of productions and free ice-cream!

Meet our Advisors

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  • - Antony Tikhonov - Seedrs

    “Finerva team are always fast to pick up conversations with the entrepreneurs and understand their needs. Many of them leave us very positive feedback after cooperation with Adam and his team.”

  • - Dave Cook - Mason & Cook

    “Apart from being extremely experienced and knowledgeable in M&A transactions Finerva were very patient and always used language I understood. They gave me confidence and security and I knew they were working for my best interests.”

  • - Nicola Koronka - Missive

    We’ve switched from a top 10 firm to Finerva and have immediately felt the difference. The team understand small business finance and offer strategic yet practical counsel.”

  • - James Ballard - Soar Running

    “Finerva have assisted us on multiple investment rounds. On every occasion the financial models we have built have stood up to the test after many professional investors scrutinized them.”

  • - Gary McKay – APPII

    “Knowing that Finerva understand the pressures of starting a new business is very reassuring.”

  • - Chris Ward – Klive Agency

    “Finerva are very much a partner to Klive and not a supplier. If you are a start up, time starved, focused on building client and customer relationships then trust them to manage your bookkeeping and tax affairs with diligence, accuracy and passion.”

  • - Riya Pabari – Founders Academy

    “Finerva is a fantastic source of insight and strategic counsel over the EIS/SEIS fundraising process – always responsive, clear and thoughtful.”

  • - Haydn Brooks – Risk Ledger

    “R&D Tax Credits – an easy service and good price. Ben put up with my constant questioning and poor writing skills so highly recommended!”

  • - Phil Barry – Blokur

    “Finerva provided excellent advice on structure for our EMI share option scheme, especially when negotiating a fair tax valuation with HMRC.”

  • - James Hadley - Immersive Labs

    “Thank you! You and the team were great for our initial lift off and it has been an amazing experience!”

  • - Sally Smith - My Clinical Outcomes

    “Finerva drove and delivered a highly efficient R&D process from start to finish with a quick turnaround time to receipt of HMRC repayment.”

  • - James Beddows - RIDEto

    “Finerva do things differently – at one of their investor evenings we found an investor who is also a former FTSE100 Executive.”

  • - Gretchen Lennon - Lennon Legal

    ”Finerva is my go-to recommendation for clients looking for advice on EIS matters. They combine top-quality technical knowledge with a commercial, practical approach.”

  • - Bill Cogan - Seven Legal

    “Our clients are consistently impressed with Finerva’s expertise, responsiveness and commercial approach to the more complex EIS support required by fast growth clients.”

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