I’m Ben Rule, the co-founder of Finerva. I work with our clients to ensure they receive the strategic and commercial finance support they need to help their business grow.
I help them to build strong relationships with their investors and other key stakeholders. I also oversee Finerva’s R&D Tax Credit work.
Having worked at PwC I stepped away from Audit and Advisory into more commercial focussed finance roles. First at Sky in their finance team overseeing commercial sales to pubs and clubs as well as the team that oversaw the production and installation of Sky boxes and satellite dishes.
In between I went to Abu Dhabi to lead the finance team during the launch of Sky News Arabia. After Sky I moved to Bupa Global coordinating the financial planning and analysis during a time of rapid expansion into different international territories..
I love working with individuals who come together to work out how best to look after a client. As this is always done in an enjoyable and stimulating way it makes work a pleasure. It also gives us the flexibility to decide with the client what is the best course of action.
I love spending time with my young family but will sometimes escape for a game of squash or a stroll in the rough in my enthusiasm to play golf. To avoid becoming too inflexible, I’m known to do yoga.